Melissa Phakama Wrubel

I’m a commercial growth and partnerships leader with 15+ years of experience across financial services, payments, technology enabled businesses, travel and other customer-focused industries. I’ve worked across enterprise growth, strategic partnerships, customer retention, revenue expansion, product strategy and market development, often sitting between commercial, product, technology, operations and finance teams.

I’m particularly valuable to growing companies that have a strong product but need help turning it into sustainable commercial growth whether that means winning and growing enterprise customers, developing strategic partnerships, improving retention, entering new markets or building stronger commercial channels. I bring a practical, customer-led perspective and can challenge strategy, open doors, identify opportunities and help leadership teams turn ideas into executable commercial plans.

I would be particularly well suited to startups and scaleups in fintech, payments, SaaS, digital platforms, e-commerce and other technology enabled businesses looking to scale across South Africa, Africa or international markets.