Maya Ash

I am a founder and CEO with 20+ years of experience building and transforming technology businesses, with particular expertise in AI, B2B SaaS, digital transformation, innovation and technology governance. As Founder & CEO of PlayBox Technology Innovation Studio, I bring a hands-on understanding of taking emerging technology from concept through product development, commercialisation, partnerships and international growth.

As an advisor or board member, I bring an operator’s perspective combined with experience evaluating innovation, funding opportunities and organisational capability through my work with the European Commission and Innovate UK. I am particularly valuable to founders and leadership teams navigating growth, technology strategy, governance, internationalisation, partnerships and the transition from innovation to a scalable business.

The companies that would benefit most from my expertise are ambitious technology-led SMEs and growth-stage businesses, particularly in AI, SaaS, B2B technology, digital infrastructure, media technology and other sectors undergoing significant technology transformation. I am especially interested in businesses where a combination of strategic perspective, practical operating experience and access to international innovation and technology networks can help accelerate the next stage of growth.