Mars Dauer

I help companies turn data and AI investments into governed, scalable capabilities that improve decisions, reduce operating costs, and create competitive advantage.

As Senior Director of Enterprise Data + AI at Integral Ad Science (NASDAQ: IAS), I lead a global organization across data platforms, engineering, governance, analytics, and applied AI. I have led major platform modernization initiatives, reduced compute costs by approximately 40%, established an enterprise semantic and governance layer, and brought agentic BI into production—work I presented at the Databricks Data + AI Summit 2026.

What makes me particularly useful as an advisor is that I am both the buyer and the builder. I evaluate data and AI products as an enterprise customer, understand the technical and organizational realities behind adoption, and know why promising technologies either scale successfully or stall inside large companies.

I am best suited to advise early-stage and growth companies building data infrastructure, analytics, enterprise software, or applied AI products—particularly those refining their enterprise strategy, product roadmap, positioning, governance model, or go-to-market approach. I can also support leadership teams navigating AI adoption, data-platform modernization, vendor selection, and the operational risks of scaling these capabilities.