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About
Multimillion-Dollar, Global Region Success From Product, Channel, & Pricing Innovation. Strategic Market, Opportunity, & Partner Development Behind Explosive Growth as International Business Development leader. Multilingual growth executive, strategist, and powerful negotiator skilled in high-tech market startups and growth (entry strategy, global sales agreements, strategic alliances). Leads and motivates up to 300+ employees; initiates lucrative alliances and government relations and programs, legal entities, and revenue results by capitalizing on marketing, direct and channel sales, market analysis, and tech acumen. Global speaker and innovator; lifetime IEEE member. Able to relocate. Successes include:
* 40% OPEX Savings & 5X Growth: Built lean teams reaching 15X growth at 4RF, reinforcing rank as top supplier in projects for 44 utility groups, regulators, and industry leaders. Grew annual sales 1200%+ in 5 years with Global Supply Agreements.
* Record 2100% Growth: Drove region turnaround in Argentina; set Madeco SA as #1 LATAM specialty provider.
* Multimillion-Dollar Startup: Analyzed customer needs, developed offerings, secured 40 channel partners, and set premium pricing for value-added services at 4RF.
* Emerging Markets: Spearheaded L3 Communications results with new channels / top-level contacts; managed $25M P&L.
* New Alliances: Recruited and managed 200+ SIs, Engineering Firms, and Consultants for government, hospitality, ISP, police, security, education, and corporate enterprise vertical markets (online, direct, VAR, VAD, OEM), plus distribution partnerships.
* Online & Direct Channels: Built VAR, VAD, OEM, and other channels in Brazil, Andean countries, and Mexico at Extricom.
* $40M Startup Success: Led profitable LATAM region at Huber + Suhner, leveraging strategic planning, regional expansion, and government relations. Launched 20 channels and managed global accounts including Siemens and Motorola.
Professional History
4RF Ltd., New Zealand
Regional Director Sales & Marketing, Brazil
2013-2024
Achieved 15X new market growth from multiyear contracts (Southern Europe, Caribbean, LATAM) and global purchasing contracts as direct report to CEO. Established 4F as premier player and technology innovator in LATAM (a first), building market development strategy in ~30-country region using technical insight to grow production and revenue with products tailored to customer needs, plus cultural and multilingual skills. Guided investment decisions on automation, control, and service quality gains for consumers in utilities projects. Grew global telecom and utility contracts, securing country VAR channels crucial to critical communications device / Smart Grid business. Built expert teams; tapped country support to cut costs. Served as Sales Director and Key Account Manager for LATAM, Italy, Spain, and Portugal. Oversaw 2-3 Technical Support Engineering Reports, Plus In-Country Partners.
Key Achievements:
* Global Multi-Year Contracts: Quoted 200MM+ USD SCADA and automation deals with multinational utilities (ENEL, Suez, EDP, Siemens, Iberdrola, others), producing sustainable EU and Americas revenue with value-added service, quality, and fast delivery. Opened relationships via European HQ with Americas subsidiaries, using high-volume production to save costs, reduce lead time, and gain economies of scale. Won business through channels including system integrators and partners. Grew sales using high-unit price model; built 27-country commercial partner network to efficiently service market.
* Industry Influence: Represented company before Utilities Technology Council Latin America as board rep, opening relationships and discussing solutions with energy and telecom market managers and utility heads.
* Market Innovation Strategy: Gained insight on remote device / robotics solutions of potential 300M-400M USD annual value.
* Customized Products: Countered Chinese competition in defense, public safety, and telecom by entering larger market for electric transmission and distribution, water and sewage, and gas distribution.
Sub10Systems, Ltd., Devon, UK
VP Sales & Marketing, Caribbean & Latin America
2012-2013
Delivered sales and partnership advantages at fast-growing Caribbean / LATAM startup, expedited by partner networks, regulatory approvals, and distribution network. Launched LATAM operation at company started by Motorola and Huber + Suhner colleagues, establishing VAR and VAD channels in CALA countries. Led Alcatel-Lucent strategic global agreement for millimetric wave technology focused on telecom, T1/T2 carrier, ISP, government, and CCTV markets, with high-capacity radio portfolio replacing fiber optic technology at 60GHz, 70GHz & 80GHz.
Key Achievements:
* Market Penetration: Placed wireless
* 40% OPEX Savings & 5X Growth: Built lean teams reaching 15X growth at 4RF, reinforcing rank as top supplier in projects for 44 utility groups, regulators, and industry leaders. Grew annual sales 1200%+ in 5 years with Global Supply Agreements.
* Record 2100% Growth: Drove region turnaround in Argentina; set Madeco SA as #1 LATAM specialty provider.
* Multimillion-Dollar Startup: Analyzed customer needs, developed offerings, secured 40 channel partners, and set premium pricing for value-added services at 4RF.
* Emerging Markets: Spearheaded L3 Communications results with new channels / top-level contacts; managed $25M P&L.
* New Alliances: Recruited and managed 200+ SIs, Engineering Firms, and Consultants for government, hospitality, ISP, police, security, education, and corporate enterprise vertical markets (online, direct, VAR, VAD, OEM), plus distribution partnerships.
* Online & Direct Channels: Built VAR, VAD, OEM, and other channels in Brazil, Andean countries, and Mexico at Extricom.
* $40M Startup Success: Led profitable LATAM region at Huber + Suhner, leveraging strategic planning, regional expansion, and government relations. Launched 20 channels and managed global accounts including Siemens and Motorola.
Professional History
4RF Ltd., New Zealand
Regional Director Sales & Marketing, Brazil
2013-2024
Achieved 15X new market growth from multiyear contracts (Southern Europe, Caribbean, LATAM) and global purchasing contracts as direct report to CEO. Established 4F as premier player and technology innovator in LATAM (a first), building market development strategy in ~30-country region using technical insight to grow production and revenue with products tailored to customer needs, plus cultural and multilingual skills. Guided investment decisions on automation, control, and service quality gains for consumers in utilities projects. Grew global telecom and utility contracts, securing country VAR channels crucial to critical communications device / Smart Grid business. Built expert teams; tapped country support to cut costs. Served as Sales Director and Key Account Manager for LATAM, Italy, Spain, and Portugal. Oversaw 2-3 Technical Support Engineering Reports, Plus In-Country Partners.
Key Achievements:
* Global Multi-Year Contracts: Quoted 200MM+ USD SCADA and automation deals with multinational utilities (ENEL, Suez, EDP, Siemens, Iberdrola, others), producing sustainable EU and Americas revenue with value-added service, quality, and fast delivery. Opened relationships via European HQ with Americas subsidiaries, using high-volume production to save costs, reduce lead time, and gain economies of scale. Won business through channels including system integrators and partners. Grew sales using high-unit price model; built 27-country commercial partner network to efficiently service market.
* Industry Influence: Represented company before Utilities Technology Council Latin America as board rep, opening relationships and discussing solutions with energy and telecom market managers and utility heads.
* Market Innovation Strategy: Gained insight on remote device / robotics solutions of potential 300M-400M USD annual value.
* Customized Products: Countered Chinese competition in defense, public safety, and telecom by entering larger market for electric transmission and distribution, water and sewage, and gas distribution.
Sub10Systems, Ltd., Devon, UK
VP Sales & Marketing, Caribbean & Latin America
2012-2013
Delivered sales and partnership advantages at fast-growing Caribbean / LATAM startup, expedited by partner networks, regulatory approvals, and distribution network. Launched LATAM operation at company started by Motorola and Huber + Suhner colleagues, establishing VAR and VAD channels in CALA countries. Led Alcatel-Lucent strategic global agreement for millimetric wave technology focused on telecom, T1/T2 carrier, ISP, government, and CCTV markets, with high-capacity radio portfolio replacing fiber optic technology at 60GHz, 70GHz & 80GHz.
Key Achievements:
* Market Penetration: Placed wireless
Marco Pangos is an advisor and board member based in Brazil, specialising in Electrical/Electronic Manufacturing. They speak English, Italian and Portuguese. They are open to advisory board and board director opportunities and are available for introductions through Boardio.
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