Manuel García-Izquierdo F.

I’ve spent over 20 years at the intersection of complex technology and business growth. My career hasn’t been about %27selling software,%27 but about building the engines that allow digital transformation to actually pay off. As Head of Sales at Avanade Iberia, I’ve navigated the reality of managing a P&L while orchestrating a massive ecosystem between giants like Microsoft and Accenture.

What I bring to a board or an advisory role is a %27battle-tested%27 perspective on how to turn technology into a scalable revenue stream. I don’t just look at a strategy on paper; I look at whether the sales machine is built to execute it, whether the partnership model is actually yielding value, and how to bridge the gap between technical possibility and commercial reality. My current focus at ESADE’s Program for Board Counselors is the final piece of the puzzle, allowing me to translate this operational expertise into high-level corporate governance.


* What makes me a good advisor or board member?

I’m a pragmatist. I’ve managed multi-million euro budgets and led teams through mergers and market shifts. My value lies in three areas:

Sales & GTM Architecture: I know how to fix a sales motion that has stalled or isn’t scaling.

Ecosystem Intelligence: I understand how to leverage partnerships to grow without exploding the cost of acquisition.

Digital Reality: I can cut through the %27hype%27 of digital transformation to see what will actually impact the bottom line.

I tend to ask the uncomfortable questions that need to be asked before a company commits to a new strategic direction.


* What kind of companies would benefit most from my expertise?

I’m the best fit for two types of organizations:

Mid-market to large companies in transition: Those moving from traditional models to %27as-a-service%27 or hybrid product/service models. They usually have the technology but struggle with the commercial culture shift.

Tech-heavy organizations needing a %27Channel%27 boost: Companies that have a great product but need to figure out how to play in the big leagues (e.g., the Microsoft or Salesforce ecosystems) to reach Enterprise clients.

B2B Scale-ups: Companies that need to professionalize their sales leadership and strategy to move from %27founder-led%27 sales to a predictable, governed revenue machine.