Maja Hurtigh

Advisory on demand – Nordic senior advisors for critical growth decisions.

Advisory on demand provides senior operational capacity when growth outpaces organisational execution. We offer executive decision support – focused conversations with people who’ve been there before, precisely when the direction matters most.

My personal experience spans startups, scaleups, SMEs, investment firms, and global brands – often in moments of transformation, expansion, or repositioning. I work with senior teams and boards to clarify direction in complex situations – where there is uncertainty, misalignment or strategic risk.

Selected Experience:

– Worked at the headquarters of a Nordic family-owned investment group with holdings across industry, real estate, technology, retail and financial services, supporting portfolio companies with commercial positioning, brand strategy and stakeholder communication.
– Led strategic communication and positioning initiatives across multiple portfolio companies, coordinating investor communication, press relations, reports, events and multi-channel brand initiatives.
– Designed and executed brand-building initiatives linked to high-profile philanthropic partnerships, including campaigns, internal engagement programs and event strategies that strengthened reputation and internal culture.
– Led the strategic launch of a premium product line within a traditional manufacturing company, contributing to rapid market traction, significant revenue growth and international recognition in leading design and industry publications.
– Supported financial services and fintech ventures during periods of transition, helping reposition brands, rebuild stakeholder trust and enable new partnerships with global financial institutions.
– Served on the marketing advisory board of a fintech platform, contributing to strategic market segmentation and commercial positioning.
– Supported executive leadership in restructuring digital presence and investor communication, integrating storytelling with behavioural data, analytics insights and product optimisation.
– Helped identify and develop B2B partnership and distribution strategies, enabling white-label collaborations with established financial platforms.
– Contributed to a tripling of assets under management (AUM) within a fintech platform over a two-year period through improved positioning, partnerships and commercial communication.

The companies I work best with are those ready to transform, scale, lead, and win – with clarity, adaptability, and purpose. I%27m especially drawn to companies working at the intersection of innovation and societal progress, where business models are designed to matter and scale.