Maddy Agrawal

Revenue Engineer for Technical Founders | Stop Winging Sales, Start Engineering Revenue Growth | 0-50M ARR | #SaaS & #B2B

𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆 𝗕𝗼𝗮𝗿𝗱 𝗠𝗲𝗺𝗯𝗲𝗿 & 𝗙𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗦𝗢.

I engineer revenue systems with the same rigor you used to build your product.

My philosophy: 𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝗮𝗱𝘃𝗶𝘀𝗼𝗿𝘀 𝗽𝗿𝗲𝘃𝗲𝗻𝘁 𝗳𝗶𝗿𝗲𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲𝘆 𝘀𝘁𝗮𝗿𝘁—not fight them after. That means staying close to your business in real-time, not quarterly check-ins.

𝗪𝗵𝘆 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵 𝗠𝗲
If you%27re a technical founder & sales feels like winging it—you%27re not alone.

Traditional sales advice doesn%27t work for engineers. You built your product with hypothesis, testing, data, & iteration. Why should sales be any different?

𝗦𝗮𝗹𝗲𝘀 𝗶𝘀𝗻%27𝘁 𝗺𝗮𝗴𝗶𝗰. 𝗜𝘁%27𝘀 𝗮 𝘀𝘆𝘀𝘁𝗲𝗺. Scientific Sales—treating sales like product development with systematic, repeatable processes.

𝗧𝗵𝗲 𝗛𝗶𝗱𝗱𝗲𝗻 𝗧𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻 𝗡𝗼𝗯𝗼𝗱𝘆 𝗧𝗲𝗹𝗹𝘀 𝗬𝗼𝘂
You figured out how to close your first customers. But the real test? Transitioning from hands-on selling to a process-based sales system that scales.

Without this:
❌ Your first sales hire fails
❌ Growth stalls despite funding
❌ You become the bottleneck

I help you engineer this transition so your sales process is 𝗿𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲, your growth is 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗹𝗲, and your team is 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲.

𝗪𝗵𝗮𝘁 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗦𝗮𝘆
%22Engineering mindset to sales challenges.%22 — Simone, Modulos

%22Reduced sales cycle from 18 to 6 months.%22 — Nico Dehnert, Optiml (ex-BCG Partner)

%22Turns magic into science. There%27s a process.%22 — Motti Sigel, MassChallenge Israel

%223x faster sales process with systematic approach.%22 — Alexander Souza, re:spondelligent

Check out 56 recommendations on my LinkedIn profile.

𝗪𝗵𝗼 𝗜 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵
I work with technical B2B or SaaS founders (0-50M ARR) who:
🔧 Built great products but sales feels random
🔧 Have first customers but can%27t make it repeatable
🔧 Hate traditional %22pushy%22 sales approaches
🔧 Want structure, systems, and data—not gut feel
🔧 Need to transition from founder-led chaos to predictable revenue
🔧 Are preparing for Series A/B and need scalable sales infrastructure

𝗠𝘆 𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱
Robotics engineer who became a serial entrepreneur.

𝗛𝗼𝘄 𝗜 𝗪𝗼𝗿𝗸
𝗔𝘀 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆 𝗕𝗼𝗮𝗿𝗱 𝗠𝗲𝗺𝗯𝗲𝗿:
Strategic oversight with hands-on support when needed to strengthen revenue operations:
→ Reducing sales cycles by optimizing deal momentum
→ Engineering messaging for instant product value recognition
→ Achieving data-driven market validation & go-to-market traction
→ Optimizing pricing & monetization strategies
→ Expanding market reach with tailored sales motions

𝗔𝘀 𝗙𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹/𝗜𝗻𝘁𝗲𝗿𝗶𝗺 𝗖𝗦𝗢:
I embed within your company to drive sales strategy & execution:
→ Building repeatable, scalable, profitable growth models
→ Optimizing sales processes for predictable customer acquisition
→ Transitioning from founder-led sales to structured sales operations
→ Aligning sales, marketing, and customer success for maximum revenue efficiency
→ Expediting go-to-market traction for companies heading to growth


𝗪𝗵𝗮𝘁 𝗠𝗮𝗸𝗲𝘀 𝗠𝗲 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁
❌ I%27m NOT just a sales trainer teaching you only %22sales techniques%22
✅ I%27m an engineer who builds sales machines with the same rigor you used for your product

❌ I DON%27T just teach theory from books & frameworks
✅ I%27ve scaled multiple companies & lived through the chaos you%27re experiencing

❌ I DON%27T make you feel broken for not being a %22natural salesperson%22
✅ I show you how to leverage your engineering superpower to systematize sales

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗦𝘁𝗼𝗽 𝗪𝗶𝗻𝗴𝗶𝗻𝗴 𝗜𝘁?
📅 Book a coffee chat: startuptoscaleupnow.com/coffee-with-maddy
📥 SaaS Scaling Game Plan: startuptoscaleupnow.com/saas-scaling-game-plan
📝 Blog & Frameworks: revenueinsideout.com
✉️ Email: [email protected]

Let%27s engineer your revenue growth—just like you engineered your product.