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About
As founder of Tsjirpa, I specialize in pricing strategy for SaaS scale-ups. With over two decades of strategic and operational experience across cybersecurity, marketing tools, customs solutions, and telecom, I help founders design pricing and packaging that truly reflects the value of their offerings.
My approach focuses on empowering teams to master pricing as a core skill—not just prescribing solutions. I currently serve as advisor to multiple tech companies and teach Pricing & Finance for Entrepreneurs at university level.
Companies that benefit most from my expertise are B2B SaaS scale-ups navigating growth challenges: optimizing monetization, transitioning pricing models, preparing for international expansion, or seeking product-market fit through better value capture.
My approach focuses on empowering teams to master pricing as a core skill—not just prescribing solutions. I currently serve as advisor to multiple tech companies and teach Pricing & Finance for Entrepreneurs at university level.
Companies that benefit most from my expertise are B2B SaaS scale-ups navigating growth challenges: optimizing monetization, transitioning pricing models, preparing for international expansion, or seeking product-market fit through better value capture.
Advisory experience
Maarten Laruelle is an advisor and board member based in Belgium, specialising in Management Consulting. They have advisor or board member experience with Cybersecurity Company (Belgium), 102psi and Dokapi. They speak Dutch, English and French. They are open to advisory board and board director opportunities and are available for introductions through Boardio.
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