Dr Lynne McCarthy

I bring a unique blend of global strategic marketing leadership, growth execution, and deep sector expertise to the boardroom. Having led marketing and communications at multinationals like Concentric AB, Danfoss, Bridgestone, and across retail, automotive, water, and technology sectors, I know how to align brand, strategy, and performance to drive sustainable growth. I combine high-level vision with hands-on execution, particularly in scaling new markets, digital transformation, and building stakeholder trust.

The companies that benefit most from my expertise are those at pivotal growth or transformation stages—whether scaling from mid-size to market leader, entering new geographies, repositioning for ESG and sustainability, or navigating disruption through innovation and AI. I thrive in industries where strategic storytelling, stakeholder engagement, and market positioning are critical levers for success—such as automotive, mobility, water, energy, technology, and impact-driven businesses.

As a board member or advisor, I bring a commercial yet purpose-driven lens, ensuring decisions not only accelerate growth but also build lasting reputational and societal value.