Ludovic Depoortere

I’m an entrepreneur and board-level strategic leader with 20+ years of experience helping organizations translate customer truth into growth. I founded and scaled Haystack Consulting into an international consumer research and consulting firm, supporting brands on innovation, customer experience and speed-to-market. More recently, I co-founded Try&Tell, an AI-enabled agile home-use testing platform that helps teams develop better products faster through smarter, evidence-based learning.

As a board member or advisor, I bring a governance mindset and a constructive, hands-on approach: I challenge assumptions, sharpen strategy and help leadership teams make better decisions with data rather than opinion. My strength is shortening the distance between strategy and the customer—de-risking innovation, improving product-market fit, and accelerating go-to-market with disciplined test-and-learn methods and practical execution support.

I add the most value to product-driven organizations—FMCG, food & beverage, personal care, household and consumer health—as well as scale-ups and mid-sized companies professionalizing their growth engine. I’m also well suited to B2B SaaS and technology platforms selling into consumer brands (insights, innovation or CX), and to PE-backed businesses looking to accelerate value creation through stronger customer understanding and commercial focus.