Lisa McClure

I’m a senior GTM and sales leader turned startup advisor who specializes in taking founder‑led sales and turning it into a repeatable, scalable GTM engine. I’ve spent 15+ years in B2B SaaS leading both first‑ and second‑line teams across SMB, Mid‑Market, and Enterprise, owning over 100M in revenue and helping companies launch new products, reposition platforms, and navigate complex GTM shifts at places like Webflow, Klaviyo, Salesforce, and CDW.

What makes me a strong advisor or board member is that I’m both strategic and deeply operational. I don’t just talk about ICP, segmentation, and motion design—I’ve actually built and run the teams, operating cadences, and cross‑functional partnerships that make those strategies real. I’m particularly good at bringing clarity to messy situations, coaching first‑time GTM leaders, and installing lightweight rhythms around forecasting, pipeline health, and deal execution that early‑stage teams can sustain.

The companies that benefit most from my experience are B2B SaaS startups from Seed through Series C that have some traction, but need to professionalize and scale their go‑to‑market. That includes founders who are still heavily involved in sales and want to transition to a true sales organization, companies introducing a new product or moving from point solution to platform, and teams building out their first pods of AEs, managers, and cross‑functional GTM partners. In those environments, I can help them avoid common mistakes, move faster with more confidence, and grow revenue while building a healthy, durable culture.