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About
Dedicated, target oriented leader with a passion for developing business and people. 20+ years experience from leading Commercial Roles within Swedish & Nordic Consumer Goods industry
- Commercial Strategy Expertise: Proven track record in turning insights into growth strategies across FMCG categories in highly competitive markets.
- Holistic Business Understanding: Experience spanning sales, marketing, category management & shopper insights
- Leadership & Culture Builder: Passionate about developing people, modern leadership, and building empowered, high‑performing teams.
- Governance Experience: Board roles in retail‑tech and industry associations, providing strong understanding of governance and industry impact.
- Consumer & Customer Focus: Deep understanding of retailer dynamics, consumer behavior, and omnichannel transformation in the Nordics.
- Change & Transformation: Skilled at guiding organizations through market shifts, sustainability challenges, and evolving retail landscapes.
- Commercial Strategy Expertise: Proven track record in turning insights into growth strategies across FMCG categories in highly competitive markets.
- Holistic Business Understanding: Experience spanning sales, marketing, category management & shopper insights
- Leadership & Culture Builder: Passionate about developing people, modern leadership, and building empowered, high‑performing teams.
- Governance Experience: Board roles in retail‑tech and industry associations, providing strong understanding of governance and industry impact.
- Consumer & Customer Focus: Deep understanding of retailer dynamics, consumer behavior, and omnichannel transformation in the Nordics.
- Change & Transformation: Skilled at guiding organizations through market shifts, sustainability challenges, and evolving retail landscapes.
Linda Edlund is an advisor and board member based in Sweden, specialising in Consumer Goods. They speak English, French and Swedish. They are open to advisory board and board director opportunities and are available for introductions through Boardio.
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