Lidija Kričković

I’m a hands-on operator who has built, scaled, and restructured companies from the inside. I’ve led P&L ownership, full organizational redesigns, multi-product portfolios, and a €40M exit. I understand what looks good in a deck and what actually works in execution, and I can spot the gap quickly.

As an advisor or board member, I bring clarity, discipline, and practical judgment. I challenge assumptions, simplify complexity, and help leadership teams focus on what moves revenue, margins, and long-term value. I’m comfortable in high-growth, regulated, and messy environments, and I know how to stabilize them without slowing them down.

Companies that benefit most from me are:
– Post-raise startups that are scaling faster than their systems
– Founder-led businesses lacking operational structure
– Scaleups preparing for exit, restructuring, or aggressive expansion
– Businesses in SaaS, marketplaces, AdTech, HR tech, iGaming, and performance-driven environments

If growth is starting to crack the foundations, that’s where I’m most useful.