Lidija Ilic

I bring more than 20 years of international leadership experience in marketing, communications and commercial growth across technology, data, media and consulting environments. Having held senior roles in organisations such as Dun & Bradstreet, Bisnode, Fluido, Turner Broadcasting (CNN) I have worked extensively with executive teams on growth strategy, brand positioning, digital transformation and organisational change across multiple markets.

I bring a combination of strategic perspective and operational understanding. I help leadership teams connect business strategy with market execution — ensuring that positioning, customer insight, communication and go-to-market models truly support sustainable growth. I also have significant experience navigating complex situations such as acquisitions, regional integrations and crisis communication, always with a focus on stakeholder alignment and long-term value creation.

Companies that benefit most from my expertise are B2B technology, SaaS, data, consulting or digital-transformation businesses that are scaling internationally, strengthening their brand and market positioning, or aligning marketing and commercial strategy with growth ambitions. I am particularly valuable to organisations going through transformation, expansion into new markets, or professionalising their marketing and communication functions at a strategic level.