Lauren Smith

Former VP/Head of Marketing with deep expertise in B2B SaaS growth, product-led growth, AI-driven go-to-market strategy, and customer lifecycle marketing. I’ve helped scale businesses from early-stage growth through acquisition, led company-wide rebrands, launched new products, built marketing teams from the ground up, and improved acquisition efficiency while driving sustainable revenue growth.

I advise founders, CEOs, and leadership teams on growth strategy, positioning, demand generation, PLG, customer acquisition, retention, AI-enabled marketing, and organizational scaling. My approach combines board-level strategic thinking with hands-on operator experience, helping companies identify the highest-impact opportunities and execute against them effectively.

Ideal companies include SaaS, AI, and technology businesses ranging from post-product-market fit startups to growth-stage organizations preparing for their next phase of scale.