Laura Patterson

I have a proven track record of creating and implementing successful and competitive growth strategies built on the bedrock of optimized customer-centricity, operational excellence, and performance management. She has been a trusted advisor to BOD members and CXOs in 300+ companies, providing direction and strategies on how to tackle growth challenges. She has deep cross-industry experience in technology, cyber security, financial services, manufacturing, software, and medical devices/bioscience. Laura has practiced Marketing Governance for 25 years for her customers: 1) guiding the creation and aligning the vision, mission, strategy, and customer-centric plans, 2) overseeing the benchmarking of competitive strategy execution, 3) reviewing performance objectives and measures, 4) reviewing and evaluating proposed major growth initiatives and ensuring investments are meeting both growth and ROI objectives, 5) measuring and continuously improving
marketing performance and creating centers of excellence, and 6) evaluating M&A candidates. I believe I would be a solid addition to mid-market manufacturing or technology company BOD.