LaTosca Goodwin

LaTosca Goodwin — Executive UX & Product Strategy Advisor

I help early and growth-stage companies build product experiences that users don%27t just tolerate — they actually value.

I%27ve spent over a decade leading UX and research organizations inside complex enterprise environments — healthcare SaaS, clinical software, and AI-first product transformation. Currently serving as Senior Director of UX Research and Design at ModMed, a 4,000-person healthcare technology company, where I report to the CPO and lead a centralized team of 13 designers and researchers across every product line..

What I bring to early-stage teams:
— Product strategy and UX vision from the ground up
— AI-first design and research workflows that scale without bloating headcount
— Research infrastructure that turns user insights into revenue and retention levers
— Regulatory and compliance expertise (WCAG, clinical software, enterprise risk)
— Cross-functional influence — I know how to get design a seat at the table

I%27m the person who builds the systems, frameworks, and processes that make great products possible — not just the person who designs them. If you%27re building something in healthcare tech, enterprise SaaS, or AI-powered products and need a thought partner who has been in the trenches at scale, I%27d love to connect.