Kurtulus Kantar

I am a social anthropologist with over 15 years of experience in consumer and employee insight, and the founder of London-based Mud On Shoes Research. My expertise lies in decoding the deep cultural and unconscious drivers of human behavior – including the hidden metaphors and cultural codes that shape perception – and translating them into actionable strategies. I help organizations navigate cultural complexity, anticipate change, and make clear strategic decisions. Having worked with global companies across FMCG, finance, energy, automotive, manufacturing, retail, technology, and humanitarian sectors, I guide brands and organizations facing transformation, uncertainty, or cross-cultural challenges to build adaptive and human-centered strategies.