Kristian Humle Lauritsen

I help technology-driven companies, particularly SaaS and B2B software businessesm unlock scalable growth by aligning product strategy with measurable business outcomes. With 20+ years of experience across CPO roles, M&A execution, and PE-backed transformations, I bring a unique blend of strategic clarity, execution experience, and growth mindset.

Companies benefit most from my advisory when navigating inflection points: scaling product portfolios, preparing for investment or exit, integrating acquisitions, or bridging the gap between product and financial performance. I focus on pragmatic execution, value creation, and ensuring product organizations become drivers of business success.