Katarina Ylikorkala

My mission is to help companies grow by creating strong brands, efficient marketing machines and building customer’s trust with great experiences.

Having had several C-level and director roles e.g. CMO, Sales and Marketing Director, Business Unit Director, I am a broadly experienced business leader, who knows how to drive profitable growth in different business environments. Commercial experience in sales, marketing, communication, customer service and customer experience. With over 25 years of versatile experience in a wide range of international businesses e.g. media, energy, financial services and software (SaaS), IT and companies of different stages and ownership structures: from start-ups and growth companies and from well-established and public companies to private equity owned companies. Experienced in business transformations e.g. M&A’s, JV and exit processes.

I am interested in new board/advisory roles.

What I do, is that I:
- clarify the customer insights and customer-thinking in organizations
- start /enable growth, go to market models, international growth
- development of new concepts
- digitize sales and commercialize organizations
- build attractive and strong brands