Karine Tiano

I bring over 25 years of international experience in business development, sales strategy, and brand expansion within the beauty and wellness industry. Having lived and worked across France, the UK, the US, and Germany, I understand the dynamics of global markets from both the buying and selling sides.

Since 2013, I’ve successfully managed my own consultancy, helping small to medium-sized beauty and wellness brands structure their export strategy, build distribution networks, and accelerate international growth. My expertise covers both B2B and DTC sales strategies, allowing brands to optimize their performance across retail, e-commerce, and omnichannel environments.

Companies seeking to expand across Europe or strengthen their global go-to-market strategy—especially in the beauty, wellness, and consumer lifestyle sectors—would benefit most from my expertise, strategic vision, and strong network of industry decision-makers.