Jussi Junikka

My core expertise lies in marketing strategy development and strategy implementation; creating practical processes and operating models, leading them, and tracking and improving results based on data. I have studied, worked, and led marketing in various roles (as a manager, client, consultant, and executor) for over 15 years.

I am an experienced leader. I have participated in and led executive teams in times of both growth and restructuring. I have built teams and had to make layoffs. I understand how lonely leadership can be, so I also understand the board%27s role as an encourager, supporter, and just tossing ideas around.

I have a strong grasp of systems and cause and effect relations. I can model things quickly and use that to simplify abstract concepts into actionable plans. This is valuable in customer thinking, modeling marketing and sales processes, and formulating strategies. Additionally, I am a skilled communicator, which makes me effective at driving and managing change.

As a person, I am open and positive. I get excited easily and laugh even more easily. Because of my personality, it%27s also easy for me to challenge others, ask directly, and introduce differing opinions into discussions. I%27m not afraid of conflicts but consider seeking consensus important before taking action, so everyone works together towards a common goal.

Keywords: marketing and customer strategies, leadership, data utilization, branding, sales and marketing cooperation, value creation, customer-centric thinking, lead generation, sales, organic growth.