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About
Tech-Savvy HR Leader Driving Strategic Growth Through People & Culture!
I’m a forward-thinking HR Leader currently based in Helsinki with a strong track record of transforming people strategy into business impact across global tech, manufacturing, and forest industries. With deep expertise in the full employee lifecycle, I bring a unique blend of HR, IT, and business insight to the table—enabling companies to scale with a human-centric, agile approach. I have wide experience in HR Operations on how to build scalable HR processes in a compliant and effective way to ensure solid service delivery: More time for you to focus on building the business.
I have also built my solid network around HR and People & Culture professionals around the world to help out in various situations.
As an experienced HR Leader, I’ve led cultural and organizational change that has delivered measurable results (e.g., eNPS from 0 to 88 in one year), empowered top leadership, and built psychologically safe, high-performing teams. I thrive in fast-paced, high-pressure environments and offer calm, solutions-focused support during rapid growth, transformation, or uncertainty.
I bring value to boards and advisory teams through:
A strategic HR lens combined with hands-on operational know-how
A calm, resilient leadership style with a can-do, people-first attitude
Strong understanding of start-up and scale-up needs—from talent strategy to organizational design
Academic ground as Master of Business and Economics, minoring in Psychology, Economics, and Finance, with a Master’s thesis in Business Coaching.
I have also wide experience on various non-profit organizations as a board member or as the chairman of the board, where the collaboration is key and developing the organization further through active participation and value creation.
If you%27re building or scaling a business and need a board member or advisor who can help shape your people strategy and unlock growth through culture, let’s connect. Best way to reach me is via LinkedIn message or through Boardio and email.
I’m a forward-thinking HR Leader currently based in Helsinki with a strong track record of transforming people strategy into business impact across global tech, manufacturing, and forest industries. With deep expertise in the full employee lifecycle, I bring a unique blend of HR, IT, and business insight to the table—enabling companies to scale with a human-centric, agile approach. I have wide experience in HR Operations on how to build scalable HR processes in a compliant and effective way to ensure solid service delivery: More time for you to focus on building the business.
I have also built my solid network around HR and People & Culture professionals around the world to help out in various situations.
As an experienced HR Leader, I’ve led cultural and organizational change that has delivered measurable results (e.g., eNPS from 0 to 88 in one year), empowered top leadership, and built psychologically safe, high-performing teams. I thrive in fast-paced, high-pressure environments and offer calm, solutions-focused support during rapid growth, transformation, or uncertainty.
I bring value to boards and advisory teams through:
A strategic HR lens combined with hands-on operational know-how
A calm, resilient leadership style with a can-do, people-first attitude
Strong understanding of start-up and scale-up needs—from talent strategy to organizational design
Academic ground as Master of Business and Economics, minoring in Psychology, Economics, and Finance, with a Master’s thesis in Business Coaching.
I have also wide experience on various non-profit organizations as a board member or as the chairman of the board, where the collaboration is key and developing the organization further through active participation and value creation.
If you%27re building or scaling a business and need a board member or advisor who can help shape your people strategy and unlock growth through culture, let’s connect. Best way to reach me is via LinkedIn message or through Boardio and email.
Jori Hurula is an advisor and board member based in Finland, specialising in Human Resources. They speak English, Finnish and Swedish. They are open to advisory board and board director opportunities and are available for introductions through Boardio.
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