Johannes Ritz, M.A. (Munich Business School), MIB (Florida International University) is Director Latin America at Courage. He advises entrepreneurial families on strategic succession and long-term family strategy, governance, and growth through transgenerational entrepreneurship and innovation. Prior to joining the firm, he was Marketing Director at the private university “Universidad Internacional del Ecuador”, after working on several consulting projects in different industries in Europe and Latin America. Johannes studied International Business in Munich, Miami, Qingdao, and San José (CR) gaining a deep understanding of cultural differences and their effects on business. He is pursuing his Ph.D. in the internationalization of family firms at the University of Antwerp. He is also a Lecturer for Global Family Firms at Munich Business School.