Jochen Koenig

I bring over 25 years of experience sitting at the intersection of innovation, strategy execution, and hands-on entrepreneurship — not as separate disciplines, but as one continuous skill: turning ambiguous ideas into market-ready results. I%27ve led complex transformation and innovation programs for organizations like Porsche/MHP, Microsoft, and TecAlliance, managing portfolios worth over €70M and driving efficiency programs with savings targets exceeding €750M. Alongside this corporate track record, I founded and built bewirbdich.ai from first concept to a live, GDPR-compliant AI SaaS product — covering market analysis, product strategy, technical architecture, and go-to-market myself. This combination is what makes me valuable as an advisor: I understand how large organizations make decisions and manage risk at scale, and I understand what it actually takes to build and ship something new with limited resources. I ask the practical questions both founders and executives tend to avoid, and I can translate strategic ambition into an executable roadmap.
I%27m best suited to companies at an inflection point: scale-ups and SMEs introducing AI-driven products or navigating digital transformation, corporates launching new ventures or innovation units who need outside discipline without corporate bureaucracy, and founder-led businesses that need a sparring partner who has been on both sides of the table — as an operator inside a large consultancy and as a founder building from zero.