Joanne Rico

My name is Joanne Rico. I have been in the Gulf for over 13 years - 3 years in Qatar, 10 years in the UAE. Currently, I am the Head of Marketing and Sales of NMC Bareen Cluster which is composed of 8 medical facilities in Abu Dhabi. We are under NMC Healthcare - the biggest healthcare company in the UAE . My areas of expertise include strategy, brand management, advertising, promotions, marketing communications, public relations, crisis communications, B2C and B2B events, digital marketing, corporate sales, operational marketing, and data-driven marketing. I am highly experienced in launching and growing new brands in the UAE, Oman, Qatar, and the Philippines. I am particularly successful in turning around businesses from negative to positive profitability.