About
I bring over 20 years of leadership experience in global retail and e-commerce, with a proven track record of driving profitability, efficiency, and sustainable growth. My expertise lies in connecting strategy with execution — building strong organizational structures, implementing scalable processes, and aligning global and local needs to deliver measurable results.
As an advisor or board member, I contribute with:
• Change leadership: guiding organizations through transformation, ensuring clarity, efficiency, and engagement across teams.
• Commercial acumen: deep knowledge of assortment planning, buying, merchandising, pricing, and consumer insights that strengthen both top-line growth and margins.
• Strategic vision & governance: ensuring alignment between brand, operations, and financial goals, with a sharp focus on ROI, sustainability, and long-term resilience.
• People & performance: building high-performing teams and organizational models that empower decision-making and accountability.
The companies that benefit most from my expertise are:
• Retail, fashion, lifestyle, and consumer goods brands in growth or transformation phases.
• E-commerce and omnichannel businesses scaling operations and aiming to optimize assortment, inventory, and customer experience.
• Family-owned or private equity-backed firms looking to professionalize structures and accelerate profitability.
• Companies with international ambitions, where balancing global and local needs is critical.
I thrive where vision meets execution — helping boards and leadership teams unlock efficiency, growth, and sustainable long-term value.
As an advisor or board member, I contribute with:
• Change leadership: guiding organizations through transformation, ensuring clarity, efficiency, and engagement across teams.
• Commercial acumen: deep knowledge of assortment planning, buying, merchandising, pricing, and consumer insights that strengthen both top-line growth and margins.
• Strategic vision & governance: ensuring alignment between brand, operations, and financial goals, with a sharp focus on ROI, sustainability, and long-term resilience.
• People & performance: building high-performing teams and organizational models that empower decision-making and accountability.
The companies that benefit most from my expertise are:
• Retail, fashion, lifestyle, and consumer goods brands in growth or transformation phases.
• E-commerce and omnichannel businesses scaling operations and aiming to optimize assortment, inventory, and customer experience.
• Family-owned or private equity-backed firms looking to professionalize structures and accelerate profitability.
• Companies with international ambitions, where balancing global and local needs is critical.
I thrive where vision meets execution — helping boards and leadership teams unlock efficiency, growth, and sustainable long-term value.
Joanna Sjöberg is an advisor and board member based in Sweden, specialising in Retail. They speak English. They are open to advisory board and board director opportunities and are available for introductions through Boardio.
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