Jessica Eriksson

After several years in leading positions within Swedish industry, where I have worked in online/digital areas with a focus on sales, marketing, and digital transformation, I have accumulated extensive knowledge and experience that can be valuable for companies looking to invest in e-commerce and global expansion.

For the past ten years, I have been working at Thule, a publicly traded manufacturing company in the outdoor industry, where I am responsible for the group%27s online channels for sales and marketing. My long and solid experience in the following areas can help strengthen your business:

- Establishment and expansion of global e-commerce, DTC (Direct-to-Consumer) and B2B
- Leadership within various online disciplines:
- - DTC and B2B online sales
- - Technical landscape and platform selection
- - UX/UI design and visualization
- - Web and app development
- - Digital marketing and marketing automation
- - Measurement, follow-up, and reporting
- - IT and security

I am board certified through Business Women Sverige