About
I am an experienced revenue and go-to-market leader who has built and scaled enterprise and vertical SaaS businesses, with particular strength supporting founder-led teams as they transition from early success to repeatable, scalable growth. I bring an operator’s perspective shaped by directly running P&L, building leadership teams, and executing in complex enterprise markets.
Most notably, I founded and led the Canadian business for Procore, scaling it from market entry to over $50M ARR and 1,300+ customers. This included establishing local GTM strategy, hiring and developing senior sales leadership, implementing operating cadence and forecasting discipline, and working closely with product, marketing, customer success, and services to support sustainable growth.
As an advisor or board member, I’m most effective with founder-led companies that have strong product-market fit and ambition, but need support maturing their go-to-market model. I help founders clarify ICP and segmentation, design scalable sales motions, build executive-level sales leadership, and put in place the processes required to grow without losing speed or culture.
The companies that benefit most from my experience are B2B SaaS businesses in the $10M–$100M ARR range, particularly vertical SaaS or enterprise platforms preparing to scale, enter new markets, or professionalize revenue operations. I bring practical guidance, direct pattern recognition, and a founder-aligned mindset focused on long-term value creation rather than short-term optimization.
Most notably, I founded and led the Canadian business for Procore, scaling it from market entry to over $50M ARR and 1,300+ customers. This included establishing local GTM strategy, hiring and developing senior sales leadership, implementing operating cadence and forecasting discipline, and working closely with product, marketing, customer success, and services to support sustainable growth.
As an advisor or board member, I’m most effective with founder-led companies that have strong product-market fit and ambition, but need support maturing their go-to-market model. I help founders clarify ICP and segmentation, design scalable sales motions, build executive-level sales leadership, and put in place the processes required to grow without losing speed or culture.
The companies that benefit most from my experience are B2B SaaS businesses in the $10M–$100M ARR range, particularly vertical SaaS or enterprise platforms preparing to scale, enter new markets, or professionalize revenue operations. I bring practical guidance, direct pattern recognition, and a founder-aligned mindset focused on long-term value creation rather than short-term optimization.
Jas Saraw is an advisor and board member based in Canada, specialising in Computer Software. They speak English. They are open to advisory board and board director opportunities and are available for introductions through Boardio.
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