Jari Pentinmäki

Jari Pentinmäki is a dynamic executive with over 20 years of experience in sustainability and change leadership within the agri-food industry. As Managing Director at Yara UK, he has led the implementation of Yara’s “Nature Positive Food-Future” strategy, focusing on helping the food value chain decarbonize through sustainable agriculture. He established key partnerships with companies like PepsiCo to drive decarbonization initiatives. Jari excels in large-scale transformations, including a 3-year reorganization program aligned with Yara Europe’s sustainability goals. His leadership in change is evident in restructuring teams, optimizing go-to-market models, and advancing digital transformation across Europe. Jari’s commitment to sustainability and change leadership has driven both environmental progress and business growth. His skills are applicable across industries with B2B2C business model.