Jan Casserlöv

I bring a combination of commercial leadership, transformation experience and strategic perspective from both corporate and entrepreneurial environments. My background spans senior client-side leadership (most recently as CMO at Toyota Sweden) and building and scaling businesses from the ground up.

I typically contribute at board level where companies need to strengthen their ability to translate strategy into commercial outcomes – particularly in situations involving growth acceleration, business model evolution or increased competitive pressure.

My core contribution is helping boards and management teams align around the key drivers of long-term value creation: customer relevance, brand positioning, go-to-market effectiveness and organisational capability.

A growing focus in my work is supporting boards in understanding and governing the impact of AI. For many companies, AI is moving rapidly from an experimental topic to a fundamental business driver, with direct implications for competitiveness, cost structures and future business models. I bring a pragmatic perspective on how boards can ensure direction, prioritisation and accountability in this space.

Relevant experience includes:

Leading brand and commercial transformation resulting in market leadership (Toyota Sweden)
Scaling and running a successful agency business with international clients
Driving data-driven marketing, CRM and customer experience transformation
Bridging strategy and execution across complex stakeholder environments

I am particularly relevant for companies that:

Are facing growth challenges or need to sharpen their commercial direction
Require stronger customer and market orientation at board level
Are navigating digital and AI-driven transformation
Need to connect strategic ambition with operational execution