Jamie Carruthers

I spent over a decade building HandsHQ, a compliance SaaS platform for high-risk industries like construction, manufacturing, logistics and facilities management. I scaled it to 25 people and 7-figure ARR, with enterprise customers including Vodafone, Siemens, Babcock and the University of Oxford, before exiting in 2025. I%27m now building a new B2B SaaS venture, so I advise as an active operator rather than just on past experience.

What makes me useful is that I know how to sell software into traditional, regulated industries that most SaaS advisors don%27t understand. I%27ve done the full journey, from finding product-market fit with conservative buyers, to building a sales motion that repeats, to navigating compliance and procurement, scaling a team and getting to an exit. My background is in product and UX, so I%27m as helpful on positioning and product strategy as I am on commercial growth.

The companies I can help most are early to growth-stage B2B SaaS founders selling into regulated or legacy industries such as construction, facilities management, industrial, health and safety, and compliance. I%27m particularly useful if you%27re trying to work out a repeatable sales motion, sharpen your positioning for non-technical buyers, or get ready to scale or sell.