Jairo Aldana Alborés

I bring hands-on entrepreneurial and strategic experience in the audiovisual, events, advertising and television content industries. My value as an advisor or board member comes from understanding both the creative and business sides of these sectors: how to identify strong ideas, shape them into marketable formats, produce them efficiently, sell them to clients, brands or broadcasters, and build the right narrative around them.

I can help companies define their positioning, strengthen their commercial strategy, develop new content lines, improve their audiovisual and brand communication, and detect opportunities in areas such as branded content, corporate video, live events, entertainment formats, television, digital content and institutional or B2B communication.

The companies that would benefit most from my expertise are audiovisual production companies, event agencies, advertising and communication agencies, media companies, entertainment projects, content platforms, cultural businesses and brands that want to use content, video, storytelling or live experiences as a strategic tool for growth.

I am particularly useful to companies that have creative potential but need clearer positioning, stronger commercial arguments, better packaging of their services or formats, and a more effective way to connect with clients, audiences, institutions or partners.