J. MARTINEZ ( L.I.O.N )

I help industrial and maritime companies scale their footprint across international borders, specifically bridging the gap between European demand and Asian manufacturing excellence. With a background leading sales for UMS China in the deck machinery sector, I specialize in navigating the complexities of global supply chains and high-value B2B sales. I advise boards on how to optimize their international sales structures, manage cross-cultural negotiations, and build sustainable revenue streams in the world’s most competitive industrial markets.
Most companies struggle not with their product, but with their international distribution and cultural sales alignment. My expertise lies in the maritime and heavy machinery sectors, where I have managed large-scale sales operations and international consulting. I provide boards with the strategic oversight needed to de-risk their Asian market entries and professionalize their global sales forces, ensuring that technical expertise is matched by aggressive, data-driven market penetration.