Ilona Mackevica

Ilona Mackevica is a seasoned growth marketing and CRM leader with over 15 years of experience driving strategic initiatives across tech, eCommerce, online dating, social networks, and educational sectors. She has held leadership roles at global brands such as Bumble, 888, Graze (Unilever), and The Kabbalah Centre, where she successfully scaled user acquisition, enhanced customer lifetime value, and developed innovative revenue streams. With expertise in CRM optimization, digital transformation, and AI-powered customer engagement, Ilona specializes in creating personalized user journeys, leveraging data-driven insights, and building high-impact marketing funnels. Her strategic approach has consistently delivered measurable results, including improved user retention, optimized conversion rates, and market expansion. Having been part of mission-driven organizations like Bumble (empowering women), Graze (promoting healthy living), and The Kabbalah Centre (transforming the world through consciousness), Ilona brings a deep understanding of how to align business strategies with a broader vision. This alignment makes her particularly excited about Ai Automatisering’s mission to revolutionize mental well-being through AI-driven solutions. Deeply passionate about addressing challenges at their root cause, Ilona’s perspective is shaped by her degree in Public Health and commitment to holistic wellness.