Hugo Bernal

I bring over 20 years of executive experience leading companies through growth, transformation, and international expansion across B2B, industrial, and consumer sectors. I’ve held P&L responsibility in complex, multi-market environments and have led organizations backed by both family ownership and private equity.

What sets me apart as an advisor or board member is my cross-functional leadership across operations, sales, people, and finance—with the ability to connect strategic vision to execution. I understand the language of both founders and investors, and I’m comfortable advising at the intersection of structure, scale, and culture.

Companies that benefit most from my expertise are:
*Mid-sized firms preparing to scale internationally or seeking operational excellence
*Private equity-backed businesses requiring strategic professionalization
*Family-owned or founder-led companies transitioning leadership or governance
*Industrial, FMCG, or equipment manufacturers looking to expand in Europe or LATAM

I contribute with rigor, experience, and empathy—and a strong bias toward value creation through execution and people.