Hendrik Kasteel

Senior executive experience in successfully creating growth and transformation in mature and emerging markets in B to B and B to C: gaining market share, creating value and increasing efficiency within a start-up, an Incumbent and a Challenger. Commercial track record in successful strategic positioning of multiple brands and multi-channel Sales growth (Direct/Indirect, Captive/Non-Captive & Online/Offline). Extensive experience operating in an International environment. Proven ability to achieve and exceed targets through teamwork, strong leadership and the effective employment of cross-functional and cross-cultural knowledge.