Helen Wright

20 years of business leadership in luxury and lifestyle consumer brands, in multinational environments. Specialising in digital transformation, Direct To Consumer retail and e-commerce, omnichannel operations, wholesale and marketplace distribution, customer acquisition and digital marketing activity.

A track record of scaling and value creation in start-ups, SME’s and larger, established corporate brands.

Key specialisms:
Strategic planning and process design
Digital transformation expertise
DTC specialist
Deep commercial and distribution experience in global markets
Customer: acquisition, journey, engagement and lifetime value
Multi-channel, multi-media marketing strategy
Product development, production and supply chain efficiency
Talent development and leadership
Company culture and employee engagement
Brand guidelines and tone of voice
Restructure and turnaround programs
Reporting to Board and developing stakeholder relationships

Brand Experience:
Ralph Lauren
Bamford and Sons
LVMH/Fendi
Karl Lagerfeld
Anya Hindmarch
Radley
Belstaff