Guy Van Wijmeersch

I%27ve spent years building innovation practice for industrial and B2B companies — not workshops, actual frameworks: Innovation Readiness, Portfolio Canvas, Disciplined Enterprise Canvas. The pattern I keep seeing: teams don%27t fail from a lack of ideas. They fail because nobody forces the hard trade-off between them. That%27s the gap I close on a board or advisory seat.

I work with startups and scaleups as much as established players, and I%27ve led engagements in China and India, not just Western Europe — which changes what %22strategy%22 means once the market context isn%27t yours by default.

I%27m also useful earlier than most advisors want to be: pre-product ventures still hunting for their white space, the unclaimed territory where a business model actually works. That search is the thing my firm is named after.