Guillermo Martin

- Former management consultant with 5+ years of experience in Tier-1 firms: McKinsey & Company, Bain & Company
- 5+ years of industry experience in e-Commerce operations: Amazon, Zalando

- Advisor to bootstrapped SMEs in the consumer industry, industrials, digital and logistics:
1. Since 2021 advisor to the owner of the digital native brand Wels: scaling up from 0 at launch in Feb 2021 to €1.1M turnover in 2023 with double digit EBIT. Location: Spain.
2. From 2024 advisor to the owners of a digital app in the consumer industry. Location: Cyprus.
3. From 2024 advisor to the owner of a 3PL service operator fueling profitability for DNVBs. Location: Poland.
4. From 2026 retained as advisor to the owner of an industrial facility, currently being buildout. Location: Morocco
Open to collaborate in other industries where I hold expertise: consumer healthcare, real estate or online businesses. Preferred location EMEA.

Disclaimer:
I focus on delivering financial impact in the businesses I advise: your P&L is my focus.
I tell what 2-3 levers you should push and how to implement faster to get to results.
I provide previous results obtained for other companies upon request: fact-driven.
I do not deliver fancy slides or tell you the investment needed is €XM to get outputs.
I do not advise companies raising funds from VCs or with a majority-stake owned by a PE fund.
If you are a scale-up thinking to hire a Chief of Staff, Executive Project Manager, or similar, think it twice: there are more efficient solutions to generate value.

Scope: bootstrapped SMEs, family business, or high % equity-owned by founder.
Size: €0-20M.
Industries/domain: consumer, FMCG, industrials, digital, IT, healthcare, real estate, online business
Industry in which I do not advise: Fashion
Location: HQ-indifferent.
Interested in companies from China, Indonesia, India, Morocco, South Africa, Argentina, Colombia, Brazil, Mexico.
Objective: seeking profit growth in EMEA