Gordana McNamara

With two decades of diverse professional experience as a founder, innovation consultant, and startup accelerator, I bring a wealth of knowledge in scaling growth and innovation for B2B tech startups. My expertise spans business strategy, commercial management, sales, digital transformation, and marketing, with a proven track record across InsurTech, FinTech, SaaS, HR-tech, and telecommunications industries.

Strategic Leadership and Growth Expertise:
I have spent the past 7 years supporting founders globally to scale sales, marketing, and customer success operations while optimizing investor relations. My core competencies include commercial strategy, CRM implementation, leading and structuring sales teams, and automating sales and marketing processes. I also have extensive experience in digital marketing, including Google SEO/SEA, LinkedIn advertising, and website optimization to enhance lead generation and funnel conversion rates.

Scaling Startups and Investor Engagement:
As a participant in the 2023 PWC AWS Scale-up program with Peers Solutions, I had the opportunity to further develop my scaling and sales expertise, supported by leading European investors like Fortino Capital, Maschmeyer Group, and Auxxo Capital. My hands-on experience with startup growth enables me to provide actionable insights and guidance to early- and growth-stage companies.

Entrepreneurial Acumen:
As the Founder and Managing Director of a successful marketing agency in Cape Town, I gained deep expertise in entrepreneurship, B2B and B2C marketing, and advising global leaders in financial services and renewable energy. Logos worked with: MTU/Daimler Group, Nordex, SMA, Maersk, Johannesburg Stock Exchange, Dyson and Hästens.

Angel Investing:
Additionally, my participation in the 2022 UK Tech Initiative-sponsored angel investing program broadened my perspective on evaluating startups, mentoring founders, and driving innovation in emerging markets.

Global Perspective and Thought Leadership:
I have an international educational background, holding an MBA from Eberhard-Karls University Tübingen, Germany, and having studied business management at SUNY, New York. My thought leadership is further reflected in my published work on Customer Lifetime Value (CLV) and CRM. I’ve also been invited to mentor startups and speak at global platforms, including the Founders Institute in South Africa.

Passion for Innovation and Technology:
Since the early stages of my career, I have been passionate about digital technologies and their transformative potential. My expertise in emerging tech markets equips me to advise on forward-thinking strategies and foster innovation in board-level discussions. Logos worked with as an Innovation Consultant: Deutsche Bahn, Nordex, Deutsche Post/DHL and Innovation Edge VC.

With a strong foundation in strategy, sales, marketing, and startup scaling, complemented by my entrepreneurial and investor experience, I am well-positioned to bring strategic value, operational insights, and a results-driven mindset to any board.