Giulia Zanzi

VALUES + EXPERTISE + GIVEBACK.

Previous roles as Board / Committee member: Board of the European Youth Parliament Italy, Executive Committee of Technogym (TGYM:MIL) and E&I Steering Committee of the Global Shapers Community (World Economic Forum).

VALUES >> Committed to innovation, creativity and people to build Love Brands and strong Communities.

EXPERTISE >> Unique expertise/track record from top brand leading companies (Procter & Gamble, Technogym, Clearblue) to International Organizations (World Economic Forum, Global Shapers, European Youth Parliament) and Services (Roland Berger) in different parts of the world (Europe, Asia and Latin America).

Consumer Digital Marketing Director and member of the Executive Committee of Technogym, reporting directly to the CEO / Chief Marketing Officer a.i. and leading the Marketing teams into the Consumer & Digital Transformation (Consumer Communication, CRM, Marketing Intelligence, Analytics, Performance Marketing, Social Media, eCampaigns and Marketing Automation teams).

As Marketing Director Global Innovation and previously as Head of Marketing Fertility in Swiss Precision Diagnostics, a Procter & Gamble + Abbott JV, I led the launch of the First ever Connected Ovulation Test System that is helping women getting pregnant faster detecting 2 hormones and syncing with their phone, winning the 2019 OTC Marketing Awards and the 2019 European new product of the year award by Nicholas Hall.

As Senior Marketing and Commercial Leader in emerging markets, I%27ve led Clearblue expansion in Mexico, Russia, Brazil and China - leading the first Procter & Gamble Health launch in China. From global strategy to in-market execution, I designed Go To Market, media investments, product positioning and organization, making Clearblue #1 selling brand within 1-2 years from launch.

Previously in marketing/ strategy/ organization in Procter & Gamble Italy, Roland Berger Strategy Consultants, Lear Corporation and the European Youth Parliament.

Elected Advisory Council member of the World Economic Forum Global Shapers to support future community strategy representing 7000+ Millennials in 150+ countries, I am a former member of the European Youth Parliament and I am currently a Lean In Partner Champion. I hold a Bachelor in Business Administration and a M.s.C with honors at Bocconi University in Milan, in addition to a Master in Corporate Management at Fudan University, Shanghai. Truly a believer that innovation is the only key to transform big data in life improvements, I recently studied the potential implications of artificial intelligence on business at Massachusetts Institute of Technology Sloan.

GIVE BACK >> Passionate about inclusive leadership, engaged in non-profit, focused on bridging the digital divide, D&I and young women empowerment.

Contact me at [email protected]