Gemma Rubio Rodrigo

Gemma Rubio Rodrigo is a visionary strategist with a deep understanding of communication strategy, neuroscience, and neuromarketing. As the founder of
Define The Fine and a founding member of the EduEmer Chair (University Pablo de Olavide in Seville, Spain), Gemma merges expertise from diverse fields to create transformative solutions for global brands.

With over 20 years of experience, Gemma empowers visionary organizations by fostering lasting connections that drive sustainable growth and ongoing innovation. Recognized for her pioneering work in behavioral economics, Gemma shapes brand narratives, elevates organizational culture, and influences consumer behavior. Her strategic guidance enables organizations to achieve their goals and surpass expectations, making a significant impact in their respective fields and communities.

Gemma%27s commitment to excellence has earned her accolades such as Best Mentor (2024), Women%27s Leadership (2023), and Startup Ecosystem (2023).

At Define The Fine, Gemma spearheads projects for international clients in both Spanish and English, focusing on communication, neuromarketing, and economic behavior. She cultivates her clients ideas, assists entrepreneurs in forging robust brands, and establishes more impactful communication with their customers and brands. Gemma also imparts her wealth of knowledge by teaching Neuromarketing, Communication to master students and entrepreneurs across various business schools.

As a Registered Mentor at the Mentoring Association of Spain, Gemma offers
international guidance on strategy, business creation, branding, communication, anddiversity. She is actively engaged in mentoring initiatives with organizations like EIT Food, Impulse4Women and Kaspersky Exploring Russia and shares her insights as a speaker at events focusing on communication, neuromarketing,
entrepreneurship and diversity.

Gemma%27s contributions extend to the realm of publications, where she serves as a writer for platforms like todostartups.com and PuroMarketing. Additionally, she
holds the role of Editor for Insights magazine, affiliated with the International
Association of Neuromarketing Science, Business Association.
Gemma%27s commitment to excellence and her visionary approach make her a true standout in her field.