✅ Frederik Joustra MSc ✅

I bring over two decades of multidisciplinary leadership across technology, real estate, and operations—with a particular strength in navigating complex transformations through digital solutions, stakeholder alignment, and cross-border strategy. My advisory DNA blends the rigor of enterprise management with the agility of startup acceleration.
Having advised and led within Fortune 500s, scale-ups, and pioneering PropTech ventures across Europe and North America, I excel in identifying strategic blind spots, enabling market entry, scaling revenue via partnerships, and embedding future-proof operating models.
What makes me effective as an advisor or board member is my ability to:
Connect strategic intent to measurable action across product, people, and process.
Balance innovation with governance, ensuring sustainable and compliant growth.
Act as a sounding board for CEOs, CROs, and founders navigating hybrid work, technology adoption, or complex go-to-market motions.
Bring both top-down structure and grassroots understanding—thanks to my experience from sales floor to boardroom, and from scaleup to legacy transformation.
Ideal for:
PropTech and Smart Workplace companies seeking market expansion or enterprise deals
SaaS companies bridging B2B with real estate, FM, hybrid work, or ESG-aligned impact
Firms needing board-level insight on digital transformation, occupancy strategies, and strategic partnerships
European or global companies entering Nordic/EMEA markets