Florence Morin-Laurin

I help service-based and technical companies build business development systems that actually work.

Over the years, I’ve driven growth across advertising, construction, architecture, real estate, and food manufacturing. And in every industry, I’ve seen the same thing, brilliant leaders forced to sell, without ever wanting to become salespeople.

My focus is on transforming sales, marketing, and client experience into clear, scalable systems that generate measurable revenue. I bridge the gap between strategy and execution: structuring teams, training leaders, and aligning efforts so every action moves the business forward.

The companies that benefit most from my work are growth-oriented SMEs and B2B firms aiming to scale sustainably, especially in construction, professional services, and industrial sectors. I bring strategic clarity and a practical, no-nonsense, on-the-ground understanding of what it takes to turn vision into momentum.