Femi Ashiyanbi

I%27m a commercial leader with close to 20 years experience building and scaling businesses via a strong revenue functions (sales, partnerships, channel etc) across B2B SaaS, fintech, aviation and travel technology.

My experience includes over five years of running commercial growth at dnata (Emirates Group) across 17markets. My other senior roles at nCino (Fintech), TripAdvisor (travel) and Cision (PR & Comms technology). My specialty is aiding the growth of revenue functions from zero, helping to grow P&L across regions, closing multi-million pound commercial agreements, whilst building up teams in matrixed global organisations.

As a board member or senior advisor, I bring practical commercial firepower, unblock bottlenecks between product and revenue before it becomes a problem. I read commercial models quickly, ask the questions founders and CEOs find useful rather than performative, and operate with the discipline of someone who%27s carried a number.

I%27m most useful to Series A to Series C B2B SaaS, fintech, and platform businesses where revenue growth via partnerships, channel and international expansion is the next growth lever, and to founders and PE-backed leadership teams who want a sparring partner who%27s been in the seat, not just observed it.