Felicia Cheung

As Director of Velvet Tiger Advisory, Felicia Cheung advises ambitious technology founders and CEOs on accelerating the commercialisation of technology companies and SMEs a depth of knowledge and experience in global business development with Fortune 500 companies. Drawing on more than two decades of leadership experience across global technology organisations including Microsoft Azure, Oracle and Equinix, she combines deep expertise in enterprise sales, strategic partnerships and go-to-market execution with practical startup advisory experience. Working closely with pre-seed, seed and Series A companies, Felicia helps leadership teams transform innovative technologies into commercially successful businesses by refining market positioning, building strategic alliances, developing scalable sales strategies and connecting founders to influential investor and industry networks across the UK and Asia-Pacific. Her distinctive value lies in bridging the gap between technical innovation and business value and building systems for customer acquisition and investment. Felicia founders to navigate complex enterprise buying environments and accelerate their path to market success.