Evelina Lundqvist

I am a sustainability and circular economy strategist with over 20 years of experience helping organisations transform their business models, build impactful programmes, and align innovation with sustainability and ESG goals. I hold an MBA in Business Ethics & CSR and am the co-founder of The Good Tribe, an environmental and social impact agency working with businesses, cities, and entrepreneurs internationally. 

What I bring to advisory or board roles is the ability to bridge strategy, sustainability, and business model innovation. I help leadership teams translate sustainability ambitions into practical business opportunities—whether through circular economy strategies, new value propositions, stakeholder engagement, or impact-driven growth.

My experience spans consulting, entrepreneurship, programme design, and mentoring founders and organisations across Europe, Australia, and beyond. I am also a co-creator of tools such as the Code of Conduct Canvas Pack and the Circular Business Development Canvas Pack, which are used to help companies redesign their strategies and operations for long-term resilience.

I am particularly valuable to companies that want to turn sustainability into a competitive advantage, not just a compliance exercise.

Companies that benefit most from my expertise include:
• Startups and scale-ups building solutions in climate, circular economy, or sustainability innovation
• SMEs transitioning their business models towards circular or regenerative practices
• Organisations seeking to integrate ESG and sustainability into strategy and governance
• Platforms, accelerators, and ecosystems supporting impact entrepreneurship
• Corporations exploring circular economy innovation, stakeholder engagement, or sustainable product/service development

As an advisor or board member, I contribute strategic clarity, systems thinking, and a strong network in sustainability and impact ecosystems, helping organisations navigate complexity and create meaningful long-term value.