Eveliina Hultén

I%27m a growth-focused product and strategy leader with 15+ years of experience across B2B SaaS, data and analytics, and digital transformation — spanning start-ups, scale-ups, and global enterprises. I%27ve successfully led product and go-to-market strategies that have resulted in double-digit growth, from building API-based data platforms and AI-driven solutions to transforming product portfolios in international listed companies.

What makes me a strong advisor or board member is my ability to bridge commercial vision with operational execution — combining hands-on experience in P&L ownership, international expansion, product innovation, and team scaling. I thrive in guiding leadership teams through inflection points like market entry, product pivots, or transitioning from founder-led to scalable structures.

Companies that benefit most from my expertise:

i) B2B SaaS or DaaS companies with ambitions to scale beyond their home market

ii) Startups preparing for Series A/B or post-raise product and GTM scaling

iii) Scale-ups needing guidance on portfolio strategy, AI/data productization, or commercialisation

iv) Mature companies seeking digital transformation or board-level product expertise

I bring deep operational know-how, a strategic mindset, and a genuine passion for enabling innovation and building sustainable growth — all rooted in real-world leadership across diverse business contexts.