Eetu Karppanen

I can honestly say: for whole my life one of my favourite hobbies has been business.

I’ve strong background from online business, especially in digital marketing where I took my first steps in 2011 with SEO. It has been a thing I%27ve been learning, doing and preaching about. SEO has been useful toolkit which enabled me to build my expertise and knowledge how technology and internet business works for use of different organisations.

In my career I’ve worked mainly with Performance Marketing where vanity marketing metrics are forgotten and focus is mainly to sales, leads and metrics which you know will bring more revenue. Basically I’ve been doing Growth Hacking before it was even called Growth Hacking.

So digital in business in all the shapes are one of my true passions. My +10 years experience of Digital Business and eCommerce (as a eCommerce Manager, eCommerce founder, CDO and Consultant). Also multiple sales/consultation positions has gave me experience how things works with different industries, companies and situations especially in digital context.

What I%27ve been doing for my clients:
» Helping with Digital Transformation and Change Management
» Digital Strategies from perspective of business, marketing, technology and humans. Highly focused with Digital Commerce, eCommerce and Online Business.
» Growth Strategies and actions in online - nowadays it might be trendy to call this Growth Hacking
» Content Strategies, Tactics, Ideation, Search Engine Optimisation (SEO) and Creation in all shapes and methods
» Helping to understand Technology and Digital in a whole, but also how people and processes are key ingredients to unlock growth
» Translating Technology Jargon to understandable language for all - which means that working with people is where I%27m able to get best results for all

My primary goal is always to chase how you can unlock the potential of successful growth, but combined together with wise resource allocation and investments which makes digital transformation path more clear to business owner(s).

Industry-wise I%27m very familiar with fashion and textile, but also B2C -retail/eCom businesses are my expertise area.

In cooperation I love to ask questions to understand more, but it%27s also my key skills to get people brains to innovate or to think solutions to the complex problems of business.